I field a lot of questions about search engines and SEO (search engine optimization), so I’d like to point to a great resource for understanding SEO basics: SEO Guide for Designers. When I found this on Nick La’s Web Designer Wall, I realized it was a great resource for basic SEO learning—even for non-designers.
Many of the tips should be obvious to you if you maintain websites on a regular basis, but if you are a non-technical website owner or maintainer, bookmark the article and reference it when you are working on your website marketing and optimization.
(Also see my 2006 post Search Engine Rankings for Your Site.)
The Sensible Leader 
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