Great to see this report via WordPress.com VIP of the huge improvements driven by AMP on conversions, traffic, and time spent on page. Drives home the fact that mobile is everything, even in the WordPress world.
Today the AMP (Accelerated Mobile Pages) project turns two. As part of a look back and ahead, the AMP team at Google has shared impressive data today that quantifies its positive impacts on time spent on page (2X), traffic (10% increase), and sales conversions (20% increase compared to non-AMP.) We’re proud to be a part of AMP’s unfolding story, and to continue to make it easy for WordPress users, from the individual author to the largest global media and marketing organizations, to take advantage of these powerful open source tools.
Photo by Mo Jangda
From early on we saw AMP as an important project to support because of its core focus on improving the mobile web experience for both publishers and readers, and for its commitment to the open web. We were proud to be the first platform to integrate with AMP, and continue to iterate on the plugin to…
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The Sensible Leader 
The only thing I don’t like about AMP is how the URLs remain Google URLs when clicking on a AMP search result. However iOS11 will now turn these back into real links: https://www.theverge.com/2017/8/23/16193584/ios-11-safari-google-amp-sharing-url-scheme
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