Craig Menear, CEO of The Home Depot, used a phrase I’d never heard before in business or marketing, “The product is the hero.”
Via NPR’s Marketplace “Corner Office” podcast, How The Home Depot became an e-commerce giant (December 20, 2017).
Update: Mike Davidson made a great point via Twitter about improving this to frame the customer as the hero:
The tools are not heroes to be used by you, the hero. You use them to win. Great point.