Making the Future

Objectives are always based on expectations. And expectations are, at best, informed guesses. The world does not stand still.

Objectives are not fate; they are direction. They do not determine the future; they are a means to mobilize the resources and energies of the business for the making of the future.

Via Daily Drucker for November 14.

Editorial note: Speaking of the future, I created this post with a beta version of the new WordPress editor experience, Gutenberg.

Published by

Lance Willett

My name is Lance, I am a blogger, product manager, software developer, and business executive creating high-quality, engaging, and customer-centered experiences for people online. México-born.

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