SOUL-mate Decision Framework

I love this “SOUL-mate decision-making framework” shared by Aman Bhutani, CEO of GoDaddy. How do you know if a current, or new, role fits well?

Something you want to do.
Opportunity to help people more than yourself.
YoU should bring something special and unique to the role.
Learning is key, there has to be something you’re learning in the role.

Hat tip: Matt.


The S is for Something you are hungry for (not just interested or passionate about – truly hungry for). This will make sure you wake up every morning ready to succeed in the new role.

The O reminds you that there should be opportunity for everyone and not just you. Successful people do a lot of things right, and luck plays its part, but they also ride waves.

The U means that YOU must bring something special to the table. There must be a reason you are a match – you should have a competitive advantage over others.

Finally, L is for learning. If you are not going to learn anything, don’t take it. Remember that this often comes from the people just as much as the role itself.

Aman Bhutani on Twitter

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