I’m a business executive, product manager, and software developer focused on creating high-quality and engaging experiences for people online. My purpose is to help people make beautiful websites — but it’s more than just websites. It’s about freedom, about possibility, and about helping people carve out their own livelihood, whether it’s by making a living through their site or by working in the Automattic ecosystem itself (Tumblr, WordPress, WooCommerce).

As a leader, I combine years of experience in the open-source free software community with the desire to cultivate a culture of quality and craftsmanship. A culture of purpose for people to do their best work.

Before Automattic I ran my own web development business, working with such companies as a high-end outdoor retailer and a world-class birding tour company. Born and raised in Mexico, I live now in sunny Tucson where you’ll find me searching out the perfect breakfast burrito.

See also Lance on the Go for photos and links on-the-go.