Joining Tumblr

Thrilled to announce I’ve joined Tumblr as head of product and technology. This new role means I get to work alongside industry veterans on a brand and a platform that I’ve admired for years — all while engaging with and creating new experiences for an amazing and diverse community of fans, creators, and brands.

With Automattic and Tumblr joining forces in September 2019, we’re keeping momentum going as we build products and experiences together. Tumblr is alive and kickin’! Especially recommend checking out the mobile apps (available in App Store and Google Play Store) as strong evidence of a thriving product development culture that deeply understands its user base.

What most excites me is the fit of my skills and experience with this new challenge. New learnings. Combines years of experience as a hands-on product developer with cross-functional operations at the executive level. My full range! Success means nurturing and developing an outstanding technical organization, purpose-driven to support a thriving online community and grow a healthy, sustainable business.

For product news and updates follow the Tumblr blog to keep up with the latest and greatest. Y también hablamos español, síganos en Tumblr: El blog del equipo.


For a brief taste of Tumblr:

Explore the archives on this isn’t happiness — an art scrapbook that’s curiously addicting…

Find the warm fuzzies on cozy.tumblr.com, as an alternative to news-obsessed social media…

Hear stories of discovering a community around shared interests at explore what you love;

And, enjoy Garfield Minus Garfield. (I love this one).

Follow me on Tumblr, too.

Two blogs going so far, with a few more in the works: nanobar.tumblr.com (main) and blackedoutrims.tumblr.com (side obsession número uno).

So many fun features to discover including this never-ending TV show and — for pros — lesser-known features like the dogear, fast reblog (use a long press on mobile), and fancy archive pages.

Tucson Parks Foundation

I’m proud to announce I’ve joined the Tucson Parks Foundation as board member.

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Screenshot of the Tucson Parks Foundation website.

The Foundation supplements and supports the City of Tucson Parks & Recreation’s programs, services, and capital projects: particularly for children, at-risk youth, seniors, and the disabled.

In my years in Tucson I’ve enjoyed the beautiful parks, sports fields, attending a wide variety of events — so I’m proud and happy to give back to the cause.

Since the website is powered by WordPress, naturally my role includes webmaster duties (grin). More broadly, I’m serving on the marketing and promotion committee: helping to communicate and engage with our community via social media, the website, email, and other traditional channels.


Are you a non-profit in Tucson or Southern Arizona? I’d love to interview you briefly on how you use your website to collect payments, such as donations and member dues. Please contact me if you’re interested in chatting about this.

 

Thriving, With Room for More

The calm and quiet at the end of year is a great time to evaluate progress, see what’s working well, and what’s not working. I love that Cate posted her Habits that Helped in 2017.

Her words reminded me of a lovely message I received from a Top Performer survey:

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Screenshot from a Top Performer survey. I’m mostly thriving with more room to thrive.

Microsteps, eh? Mmmkay.

One small yet impactful change I’ve made successfully in the last several years is focusing more on my health and wellness as a foundation for focus and energy at work. “Use energy to get energy” as George Leonard says in his book Mastery. [I’ll share more thoughts on energy — and that quote — in another post.]

These “Top 5 Listicle” articles are a dime a dozen, but this one from Inc sticks with me: increasing employee productivity starts with you as their manager.

You must thrive personally in order to lead others effectively,” she said, “whether you’re a top-level executive or lead a team. Kerry Alison Wekelo, Actualize Consulting

 

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Screenshot from an Inc.com listicle on productivity.

Our teams, our company, our customers — and our family and friends — need us to be strong and on our feet. Ready to tackle the next challenge.

Are Technology Certification Programs Useful?

I’m not a big fan of technology certification programs as an indicator of software craftsmanship because they aren’t as useful or effective as real-world experience. Mastering a course outline doesn’t contribute much to the daily practice of software engineering.

These programs are popular because they’re easy for companies to purchase and schedule, look good on your résumé or the yearly report to investors, and fit everyone in nice boxes. “I’m .NET certified, so you know what I know.” Side note: at least it’s a third-party achievement and not as egregious as self-assigning expert, guru, or ninja status.

Unfortunately, a one-time classroom session can only start you in the right direction. Mastering the knowledge of one platform or technology isn’t enough. You still need goals, feedback, and a deliberate approach to succeed.

You need context, too: a team, a project, a deadline. Clients and customers asking for something specific. The training you receive won’t be the most important part of your professional development. That’ll come instead from doing. Making things!

I came across the perfect metaphor for how I feel about certifications in reading Pragmatic Thinking & Learning, something called “sheep dipping” (p. 147-149). Farmers dunk an animal in the protective coating to ward off disease, but it wears off in a year, at which time it needs another dip. It’s intrusive, alien, toxic, and temporary.

Pragmatic Thinking author Andy Hunt describes why these programs aren’t as effective as experience.

Mastering knowledge alone, without experience, isn’t effective. A random approach, without goals and feedback, tends to give random results.

The model you build in your mind, the questions you ask to build that model, and your experiences and practices you’ve built along the way are far more relevant to your performance.

Certification programs are exactly like being dipped into a technological pool, where learning is done to you rather than you doing it. You’ll need to come back because it won’t stick for long.

Alex King

I’m sad and mourning along with the community the loss of Alex King, who died from cancer after a battle of over two years.

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Matt Mullenweg and Alex King, WordCamp Utah 2008 (by Sheri Bigelow).

Alex was one of my web heroes! I followed his blog closely during my formative years, used his task software and WordPress plugins, and once upon a time reached out to apply for a job in his company, at a time when I was just beginning to develop WordPress sites full-time. (It didn’t work out since the position was Denver-based and I lived in an RV, and wanted a remote position).

He inspired me in person as well; I met him first at WordCamp Utah in 2008 where he gave a talk about new tools from Crowd Favorite, including the Carrington theme and framework. Ran into him again in 2010 at WordCamp Boulder—and enjoyed talking shop with him then, and over the years at other WordCamps.

I admired Alex’s pragmatism, friendly writing, and open speaking style—and his technically savvy blog posts inspired me to do better work, to think more clearly. He contributed an enormous amount to WordPress, the open source community, and to the web. He’ll be missed.

Photo credit: Sheri Bigelow.

Other remembrances:

Meet Twenty Sixteen

I won’t be involved in the new WordPress default theme this time around — excited to see Twenty Sixteen! (Recap by David Kennedy.)

ThemeShaper: Theming With the REST API – Meet Picard

Theming With the REST API – Meet Picard

The future of WordPress theming may dramatically shift with the official adoption of the REST API but you don’t have to wait for the future to take advantage of it now. Clone Picard and Tango. Experiment and see what you can do. These are exciting times for themes!

The time is now.

WordPress.com or WordPress.org

An in-depth answer to a common question about using WordPress to build your website: The $64,000 Question: WordPress.com or WordPress.org?

New Theme: Twenty Fifteen

WordPress.com News

It’s that time of year again. The snow has started falling in northern countries, friends are gathering together to exchange presents, and it’s time to launch a beautiful new annual theme for WordPress.

Hello World, Twenty Fifteen is here.

twenty-fifteen

Twenty Fifteen is all about the details. Everything you publish is elegantly set in Noto Sans and Noto Serif, keeping the design harmonious and balanced in multiple languages around the globe. That polylingual pixel perfection is matched by its responsive design. From device to device, Twenty Fifteen will look smart and polished.

responsive-twenty-fifteen

The attention to detail is reflected in the menu design. Check out the descriptions under the links in the demo and the screenshots above. Learn how to add menu descriptions on the theme showcase page.

The fine details and strong structure make Twenty Fifteen look even better with a bit of customization. We have five featured color…

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Beep Boop Goes The Wheel

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