Flow Fallacy

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Because the goal of commercial software development isn’t to create code you love—it’s to create products your customers will love.

Recent efforts with my team at Automattic to improve the WordPress.com experience — and understand our customers better through “exposure hours” — reminded me of this classic software development essay from 2013 (via Andrew).

 

Home is Where the Work Is

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In Home is where the work is my colleague Cate talks about remote working, tools for communicating in distributed teams, and fascinating bits of detail about her daily routine and habits for getting work done. (Via “Increment” Magazine).

See also: Where is Automattic? Our HQ is right near you.