(Video) Indistractable, Nir Eyal

Being indistractable is a super power. Nir Eyal started out his Mind the Product SF 2018 presentation by sharing that in the five years since his book Hooked came out he’s kept up with everything, gathered feedback, and learned even more about the neuroscience and behavior that drives our motivations and attention.

My main takeaway from his message is simple. You’ll know when you’re distracted by planning ahead. Using DND (do not disturb) mode to plan your time grants you freedom for what author Cal Newport calls “Deep Work” and Nir Eyal names “Traction.”

Working to your input each day rather than output to get important work done. Nir mentioned the “Forest” app to stay focused. In the few weeks after I attended Mind the Product my colleague Rachel McRoberts also mentioned this app to me. It’s a simple concept: each focus period grows a virtual green tree. If you interrupt the focus, the tree dies and you have to start over. Nir also uses the “Time Guard” app which allows you to set sensible limits to time spent on distractions.

I highly recommend watching this 28 minute video to hear and understand Nir’s latest work and pick up practical tips on decluttering and avoiding distraction.

Video courtesy of Mind the Product.

(TTFS) Time to First Smile

Page load times are important to customer happiness, and if you haven’t used the Chrome User Experience Report tool yet on your website or web app, I urge you to do so.

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Screenshot from the free Chrome UX report tool.

Tracking things like:

  • Time to First Byte
  • First Paint
  • First Contentful Paint
  • First Meaningful Paint
  • Time to Interactive

These are important numbers to measure and improve. However, I think we can add a qualitative measure to the list. Introducing…

Time to First Smile.

When does your customer feel delight? Do they know what to do next? Are they telling all their friends about your product? Do they feel a cha-ching moment soon after signing up?

Time to work on getting that first smile.

😀

Manuel Matuzović on Accessibility and Inclusive Design

Manuel Matuzović writes in My Accessibility Journey: What I’ve Learned So Far on A List Apart:

An attendee asked why I was interested in accessibility: Did I or someone in my life have a disability? I’m used to answering this question—to which the answer is no. A lot of people seem to assume that a personal connection is the only reason someone would care about accessibility.

This is a problem. For the web to be truly accessible, everyone who makes websites needs to care about accessibility. We tend to use our own abilities as a baseline when we’re designing and building websites. Instead, we need to keep in mind our diverse users and their diverse abilities to make sure we’re creating inclusive products that aren’t just designed for a specific range of people.

This echoes what I’m reading in Tragic Design: The Impact of Bad Product Design and How to Fix It by Jonathan Shariat and Cynthia Savard Saucier: “We shouldn’t wait until we or someone close to us needs it to start caring about accessibility.”

Manuel’s post contains a lot more on getting started with accessibility. Check it out!

It serves me as a reminder that inclusive design is about creating a diversity of ways for people to participate—good design is for everyone.

 

2018 Design in Tech Report

The 2018 Design in Tech Report from John Maeda is alive and kicking (I’m late to sharing this as it debuted at SxSW in March.) This year’s deck places a strong focus on inclusive design and artificial intelligence.

2018 design in tech report by John Maeda

Computers aren’t good at inclusion. They’re good at exclusion, because they’re only based on past data. The business opportunity for the future-thinking designer is in inclusion. — Fast Company

View the key highlights summarized on LinkedIn and visit the website for more: designintech.report.

A Napkin Sketch Is Enough

In a brainstorming exercise with my group at the altMBA, I expected to dive deep into the work, tuning our understanding of business models while working under pressure to create as many ideas as possible in a short time. We did just that, relishing our creativity and ingenuity.

Yet the most satisfying outcome wasn’t how deep or wide we ranged as much as the practice of creating the right space for it to happen. Allowing discovery, allowing the best work to shine through. The moment created by the creative space was the true prize.

In our session there grew a playfulness and a natural building up of ideas as serendipitous intersections occurred where a concept, channel, or stream could be cloned to adapt to a new business idea. Growing, it created momentum and provided a sense of space — room to roam.

The diversity of the team made for richer output as we kept exploring. Ideas born from one member cloned rapidly into new ones by tapping into our backgrounds, affinities, and environments. Though we started together pitching and editing out loud, it was slow going. The pace accelerated only after a 45-minute switch to brainwriting, writing solo to bring more life to the list. We successfully avoided the problem of “one loud voice” by taking turns narrating and typing.

Creating the space to run together started with finding a format that built enough structure without slowing us down. We later dubbed this the napkin sketch for its simplicity.

The napkin sketch technique produces a great number of ideas without too much detail. Just enough to explain a business idea or “micro” business model to a friend in plain English.

Here’s how it works:

  1. Outline and pitch the business idea.
  2. Detail the basics only: value proposition, market, costs, and revenue.
  3. If you feel a spark, clone the sketch and adapt it.
  4. Repeat until you run out of ideas.

If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. The crudeness of the early models in particular is very deliberate.
— Jim Glymph, architect

Jim Glymph (Gehry Partners, architects 1990–2007) explains the value of crude early models—what my altMBA group called “Napkin sketches.

Originally posted on Medium—and if Matt’s reading this, it’s required for the course. 🙃

 

Check Your Fuel Gauges

Via McKinsey Quarterly Q1 2018, The four questions to ask when serving on a nonprofit board. Question 4 hit home for me as I ramp up my leadership IQ, “Do we have the right ‘fuel’ to drive our organization?”

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Screenshot from McKinsey Quarterly Q1 2018.

If you want to be an effective strategic leader, you can’t settle for a regimen of reading board books and showing up for quarterly meetings. You must engage fully on your organization’s mission; seize opportunities to observe frontline work; and, at each board meeting, take every chance to confront the big, long-term issues by asking tough questions.

After checking the gauges, you’ll know what to do next: keep effective performers, remove laggards, and ask the tough questions and demand answers.

This advice for board members applies equally to an executive team member in a business setting, leading teams at Automattic. In short—do the work, be open to the burden of responsibility, and seek out direct connections.

Perception Versus Reality

Question: “How are things going, both in perception and reality?”

This topic comes up a lot for me lately. As I dig into a reply I find myself grappling with a significant gap. I know there’s bound to be a distance between perception and reality, yet often I don’t know how something is perceived because I’m not listening well. Or, I don’t know the truth in order for my answer should point to something real.

Answer: I have work to do on both ends in order to answer first for myself, then provide the feedback to the original asker.

The beauty of this prompt is that it rewards more questions.

You Have the Answers, Yet We Need More Questions

We are rewarded for the answer. Not another question. It’s beaten out of us from kids, and later in work it can be hazardous for your career. —Warren Berger

Via the Farnam Street podcast I loved this cultural insight. An honest assertion that our business culture rewards quick-hit answers instead of rewarding the act of slowing down to find the right question.

Clean Room, Clean Mind

Why do I avoid the backlog and overflowing todo list? Why do I shove one more tool into a drawer already full of bits and bobs? Why do I squeeze yet another outfit into an overflowing closet? Because confronting this mess is hard work. It means making tough choices. Most of the time, I’d rather not decide.

To make sense of my environment, my work, my life—I need to confront the mess. Once the clutter is gone I know I’m left with just the essentials. Once the dust is clear, I can get to work.

In The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing Japanese organizing consultant Marie Kondo explains that while the process of decluttering and cleaning your home is important to your physical wellbeing, the true outcome is happiness and clarity in your mind. The habit gives you the freedom to take responsibility for important decisions.

I learned so much from this book, from awareness and mindfulness to practical tips on folding and hanging clothes. The habit of tidiness is now a mindset for me rather than just a chore to be completed.

The process starts by discarding the inessential items. Tidying up defines what is valuable: learning what I can do without; learning which books, clothes, keepsakes, or kitchen tools give me the most joy.

In applying her principles, my books were the hardest. I had hundreds and many in the category of “I’ll read this someday.” I trimmed it down to 80-90 best of the best — including this one! Hah. Keeping sentimental, must-read again, and books I reference often. The rest I gave as gifts to a new home or donated.

Life becomes far easier once you know that things will still work out even if you are lacking something.

A clean home is a perfect metaphor for a clear and organized mind. If my room and desk are clear and tidy I can face the reality of what’s in front of me. “It is by putting one’s own house in order that one’s mindset is changed. When your room is clean and uncluttered, you have no choice but to examine your inner state.” Am I scared of what I’ll find?

Because you have continued to identify and dispense with things that you don’t need, you no longer abdicate responsibility for decision making to other people.

Decisions are now easier as I see more clearly the work in front of me. And I enjoy even more the treasures, clothes, and tools I chose to keep.

Flat Organizations: Not Reinventing Everything

Why a Flat Organizational Structure will Fail as You Grow is an insightful and thought-provoking study from Lighthouse, a software tool for managers. Keeping in mind when considering any decision that someone else — somewhere before — solved the same issue. From my personal workflow, to team processes and habits, all the up to key decisions on company structure.

There are a few advantages and many disadvantages to a flat organizational structure as you grow. We share how growth breaks a flat organizational structure

…if you think it’s a good use of your time to try to innovate in employee on-boarding, performance feedback, quarterly reviews, promotions or weekly all hands meetings, you are mistaken at best and destroying your company at worst.

Call ten friends who work at great companies and crowd source the best practices. These best practices are widely understood and broadly implemented, and the differences are minimal or arguably irrelevant.

 

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Screenshot from the Lighthouse management blog.

What makes a company or product unique? What makes it exceptional? Even though we should continually seek to improve, a strong legacy most likely won’t come from rethinking the 1-1 check-in chat, how we process payroll, or even our technical toolkit.

By modeling organizational excellence on what is already known to work everywhere else we can focus our creativity and innovation on improving the product experiences that help our customers succeed.


Note: My colleague Cate points out that the origins of most technology company practices are outlined in Andy Grove’s classic book High Output Management (1983), describing how to build and run a company.