(TTFS) Time to First Smile

Page load times are important to customer happiness, and if you haven’t used the Chrome User Experience Report tool yet on your website or web app, I urge you to do so.

chrome-ux
Screenshot from the free Chrome UX report tool.

Tracking things like:

  • Time to First Byte
  • First Paint
  • First Contentful Paint
  • First Meaningful Paint
  • Time to Interactive

These are important numbers to measure and improve. However, I think we can add a qualitative measure to the list. Introducing…

Time to First Smile.

When does your customer feel delight? Do they know what to do next? Are they telling all their friends about your product? Do they feel a cha-ching moment soon after signing up?

Time to work on getting that first smile.

😀