The OG Team Lead Whisperer Peter Drucker on Responsibility, Automattic Style

Originally posted on an internal Automattic leadership blog, part of our asynchronous communication system called P2.

This is my loose interpretation of Peter Drucker’s words in his famous book The Effective Executive — where I replace “executive” with “team lead” and edit he/him pronouns to be more inclusive. Adding a few Automattic specific references such as “P2s.”

Effective leaders focus on outward contributions.

The question “What should I contribute?” gives freedom because it gives responsibility.

The great majority of team leads tend to focus in and down. They are occupied with efforts rather than with results. They worry over what Automattic, Matt, and other senior leaders “owe” them and should do for them. And they are conscious above all of the authority they “should have.”

As a result, they render themselves ineffectual. The effective team lead focuses on contribution. She looks up from her work and outward toward goals. She asks: “What can I contribute that will significantly affect the performance and the results of Automattic?” Her stress is on responsibility.

The focus on contribution is the key to effectiveness for a team lead:

  • In their own work — its content, its level, its standards, and its impacts. Setting a good example in what’s produced personally.
  • In their relations with others — superiors, peers, subordinates.
  • In their use of the tools of the team lead — such as meetings, P2 posts, and performance reviews.
  • In setting clear expectations that everyone is aware of — nudge those who aren’t aware, and manage out those who can’t get it.

The focus on contribution turns the team lead’s attention away from her own specialty, her own narrow skills, her own department, and toward the performance of the whole. It turns her attention to the outside, the only place where there are results.


Takeaway: The most effective team leads maintain a constant focus on the contributions everyone at Automattic can make: user experience, customer happiness, building the company, and healthy revenue growth.

If you haven’t read Peter Drucker’s work— he’s known as the “godfather of modern management” — and “the one to read” even if you are a skeptic. He defined the standards for both the intellectual and real output for knowledge workers in the modern workplace.

Notable leaders in our industry that we still read today built on his work, from Andy Grove to Ben Horowitz to Camille Fournier — and, naturally — many team leads at Automattic. Drucker (Austrian-American, 1909–2005) was a true polymath known for his depth and teaching across many subjects: art, history, literature, music, and religion.

One Foot Higher Each Year

Phil Knight: “We have so much opportunity, but we’re having a terrible time getting managers who can seize the opportunities. We try people from the outside, but they fail, because our culture is so different.”
Mr. Hayami: “See those bamboo trees up there?”
“Yes.”
“Next year they will be one foot higher.”

I understood. When I returned… I tried hard to cultivate and grow the management team we had, slowly, with more patience, with an eye toward more training and more long-term planning. I took the wider, longer view. It worked.

Nike founder Phil Knight describing a learning moment in his memoir Shoe Dog.

Love this view of better results from growing leaders up from the people already around you, slowly and surely building a strong bench. Not simply expecting new faces to show up and solve everything.

Read my Goodreads review of Shoe Dog by Phil Knight of Nike (4 stars).

A Decision Without Action Is Only a Hope

A decision is only a hope until carrying it out has become somebody’s work assignment and responsibility, with a deadline.

Who has to know of the decision? What action has to be taken? Who has to take the action? Make sure the people who have to take the action are able to do so.

Note—the people who have to take the action are rarely the people who have made the decision.

Source: The Daily Drucker, quoting The Effective Executive. I’m loving this daily dive into the management and leadership motherlode—highly recommended.