Tag: message

Is Your Product The Hero?

Craig Menear, CEO of The Home Depot, used a phrase I’d never heard before in business or marketing, “The product is the hero.”

Via NPR’s Marketplace “Corner Office” podcast, How The Home Depot became an e-commerce giant (December 20, 2017).

Update: Mike Davidson made a great point via Twitter about improving this to frame the customer as the hero:

https://twitter.com/mikeindustries/status/945756824573132800

The tools are not heroes to be used by you, the hero. You use them to win. Great point.