Product Management: Active Questions

I’m a fan of Oblique Strategies for triggering a new perspective when I get stuck. To me this method brings active questions to trigger better thinking.

This practice comes up for me frequently in product management when working on both short and long views of a roadmap. As part of any decision making process, whether by myself for reflection, or in a team working on a product change, I might ask something like:

What is the end result for our customers?
Where are we going in the long term?

The purpose of active questions, like Oblique Strategies, is to trigger more questions until you get a better answer. A truer answer. An honest answer. To find the why is to find the signal that drives everything else forward.

Who is it for?
How will they understand it’s for them?
How will we know if it’s a success?
What do we expect to see change?
How are we measuring it?
What would be a surprise here; something that we don’t expect?
Have we considered doing the opposite?
Who has the most to gain?
What’s the context?

What questions do you ask to find the why?

AFK Oblique Strategies

If you’re not familiar with Oblique Strategies, they are a collection of short phrases, dilemmas intended to make you think. Originally published as a set of notecards in 1975, these contradictions are one of my favorite discoveries while working for Automattic.

In my case I like to say they cause brainwaves.

Luckily, you don’t need the original index cards to use Oblique Strategies any time you want to change your thinking, because there are electronic versions such as a Mac dashboard widget and an iOS mobile app (one of several apps).

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Example of the OS X dashboard widget.

The original strategies include phrases such as:

– Listen to the quiet voice
– Make what’s perfect more human
– Do the last thing first

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Example of the iOS mobile app “Oblique Productivity.”

I took two-and-a-half months off work this summer—a lot of AFK time (away from keyboard)—and I’d like to share with you several of my own AFK-related Oblique Strategies that came to mind as I planned meaningful activities during the break.

Which isn’t to give you advice or say I have any answers. Rather, these are food for thought that I hope jar your brainwaves like they did mine. Save them for your next thinking time, or for the next time you take a bit of vacation from your work.

– Stay at home on your travels
– Make today a dull repeat of yesterday
– Read an old book with new eyes
– Most frivolous as most meaningful
– Be still for as long as possible
– Start with the least urgent
– Turn the computer —on —off
– Are you more joyful?