(TTFS) Time to First Smile

Page load times are important to customer happiness, and if you haven't used the Chrome User Experience Report tool yet on your website or web app, I urge you to do so. Tracking things like: Time to First Byte First Paint First Contentful Paint First Meaningful Paint Time to Interactive These are important numbers to … Continue reading (TTFS) Time to First Smile

The Bias of the Absent Visitor

If your software product's user interface doesn't support _____, or support them well — your data won't include _____ in your access logs. You could think they don't visit often enough to include them in your team's decisions about the interface. Instead, you can focus on segments of the population based on device, browser, OS, … Continue reading The Bias of the Absent Visitor

Flags Are Not For Languages

Why flags do not represent languages. A blog about designing global user experiences: beyond language, location & culture. Via Dominik Schilling.

Having Customers Is Good, Too

Jared Spool on copying Amazon: For a lot of products, such as alarm clocks, you’re only going to write a review if you have a negative experience. How does Amazon get people to write reviews? Most people don’t leave reviews. About 0.7% of people who buy something leave a review. But because Amazon has such … Continue reading Having Customers Is Good, Too

ChangeOrder: The User is Out

ChangeOrder: The User is Out is an insightful take on why designers shouldn’t be called on to speak for users. Instead, ask the users themselves. Of course, it is a bonus when you are your own client—if you use your own product, then you can answer user experience questions from both a professional and a … Continue reading ChangeOrder: The User is Out