Flow Fallacy

Screen Shot 2017-12-14 at 17.18.08

Because the goal of commercial software development isn’t to create code you love—it’s to create products your customers will love.

Recent efforts with my team at Automattic to improve the WordPress.com experience — and understand our customers better through “exposure hours” — reminded me of this classic software development essay from 2013 (via Andrew).

 

Published by

Lance Willett

My name is Lance, I am a blogger, product manager, software developer, and business executive creating high-quality, engaging, and customer-centered experiences for people online. México-born.

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